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Shoshana Zuboff on surveillance capitalism


Harvard professor Shoshana #Zuboff wrote a monumental book about the new economic order that is alarming. "The Age of #Surveillance #Capitalism," reveals how the biggest tech companies deal with our #data. How do we regain control of our data? What is #surveillance capitalism?

In this documentary, Zuboff takes the lid off #Google and #Facebook and reveals a merciless form of capitalism in which no natural resources, but the citizen itself, serves as a raw material. How can citizens regain #control of their data?

https://www.youtube.com/watch?v=hIXhnWUmMvw

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Als Antwort auf tom s

Her book is more than big enough to stun an ox, but a large part of it is documentation to back up what she has to say. Cory Doctorow disagrees with her. He thinks she greatly exaggerates the actual effectiveness of targeted advertising. See also Subprime Attention Crisis by Tim Hwang. Hwang sees the whole targeted ad economy as a bubble that will burst within the next few years.